Microsoft has confirmed that Internet Explorer as a brand is going away in favor of a new way to access the internet.
The upcoming browser successor, codenamed “Project Spartan,” will exist alongside Internet Explorer for some time with Windows 10, but will hopefully be phased out if Project Spartan takes off in a big way.
“We’re now researching what the new brand, or the new name, for our browser should be in Windows 10. We’ll continue to have Internet Explorer, but we’ll also have a new browser called Project Spartan, which is codenamed Project Spartan. We have to name the thing,” said Microsoft’s marketing chief Chris Capossela.
In the past, Microsoft has tried to shake off the negative image their browser has in popular culture by poking fun at it with ads, but to no avail.
The codename as of now suggests that Microsoft may try to aim the upcoming browser towards a younger demographic, perhaps one rooted in gaming culture. With Cortana on Windows Phones, could this be another Halo-esque tie in for the company?